About Me

A TRUSTED PARTNER FOR SMES

My Core Values

In both life & business, values are important. Read on to understand mine.
NO LOCK-IN NONSENSE
Customer should have the right to choose their platform.
FIGHT THE FIRE FIRST
Resolve the customer's critical issues first.
LONG-TERM PARTNERSHIP
My websites cannot be white elephants. When supported correctly, it must be able to generate results.
MY NAME ON EVERY PIECE OF WORK
Work delivered must meet my own standard.
A STRONG BELIEF

Build with

digital.

Helping your organization utilize leading web technologies.
When I talk to SMEs about their websites, the same pain points always surface:
  • People offer web design, but they don’t stick around to help you maintain and grow them.
  • Even with a website, you don’t really see much improvement, leads, or ROI.
  • Without up-to-date knowledge on the latest developments, understanding the value-add of a website is difficult.
If you'd care to listen, hear me out. My thought is that a website by itself doesn't do much for top-funnel marketing, but it absolutely shines in the mid to bottom funnel—converting interest into action and building loyalty.
A well-designed web asset is a core part of your full business strategy, and digital handshake to the world.
THAT'S WHERE MY PASSION LIES

Web partner for

SMEs.

I'm a professional web developer dedicated to helping Singaporean SMEs embrace the digital future with confidence. I extend your team's technical capabilities, ensuring your business stays ahead by leveraging the latest and most effective web technologies.
Your team maintains full control over your digital assets, backed by a partner who ensures your technology stack is always stable, scalable, and very flexible—not just for today, but for many years to come.
MARKETING COMMUNICATIONS
The single, most comprehensive source of truth for your business. Your website ensures you can clearly and consistently communicate your products, services, promotions, and unique value proposition.
CONVERSION FUNNEL
This is where your marketing pays off. By concisely delivering the product & service information & proof points, your website helps to accelerate decision-making needed to engage you.
OPERATIONAL EFFICIENCY
Powerful layer of operational efficiency. Assist with taking orders, schedule appointments, answer common questions (FAQs/chatbots), and automate lead capture.
BRAND IMAGE
Your ultimate tool to boost your brand image and establish authority. With a website that is specifically tailored to your mission, brand story, & tone, your marketing team will be able to craft a visual identity which is unique and compelling.

I believe in the long-term partnership and value-add. Would love to have the chance to work with you.

Gerald, Web developer
Let me use my passion for websites to build something different for you.Values are important. View mine here.Questions? I have a FAQ page here :)